ZUHA Hospitality group was established to meet the Saudi 2030 vision in tourism and showcase Saudi hospitality, through art and culture with international standards of hospitality and quality. ZUHA is one of Saudi Arabia’s first Hotel Groups. It was launched to embrace the Kingdom’s iconic decision to unfold the country, catering to international tourism. ZUHA’s property management services include offices, retail, industrial, multifamily, hotel, and special purpose facilities.
With a name already chosen, PROVOKE full branding and identity manual including a tagline, the Scope of Business, the Company Profile, the company brochure and all the collaterals (stationary, business cards, email signatures, etc. for the company. PROVOKE also provided identity branding for the four sub-categories of hotels and specific branding for three acquired hotels. In addition, PROVOKE created brand identities for 3 restaurants, five ballrooms and meeting rooms and amenities for hotel rooms and the reception desk. PROVOKE also worked with ZUHA to develop a complex website that allowed tourists to book rooms and events depending on price, location, specific hotel and dates.
